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Thinking Strategy

Start with the problem, not the platform

Cindy Breck

MMA — Millennial Marketing Agency

Published

Sep 8, 2026

Reading time

1 min read

Topic

Strategy

Camera filming a styled table setting for Patuxent Table & Co.

A lot of briefs start with a channel: we need a video, a new site, a social campaign. Those might be the right answers. But they’re answers, and we haven’t asked the question yet.

Name the problem first

When the problem is clear, the platform usually picks itself. And sometimes the answer is something nobody put on the list.

Strategy

Written by

Cindy Breck

Cindy specializes in design and digital development, bringing ideas to life on everything from mobile screens to movie screens.

Next idea.

Consistency is the most underrated creative skill

→

More thinking.

All ideas →

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Sound good?

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